◆ About

Built because the
alternatives weren't working.

Too many GTA contractors pay $3,000–5,000/mo to agencies that ship the same template, run the same Facebook ads, and disappear behind a Slack channel for three weeks before reporting "engagement is up."

Raindrop exists because there's a real gap between freelancers (cheap, inconsistent) and big agencies (slow, expensive, generic). Someone has to fill it for contractors specifically.

Operator
Single founder · GTA-native
Specializing
Roofing · Plumbing · Electrical · HVAC · GCs
Onboarding
14 days, end-to-end
Response time
Under 4 hours · business hours
Coverage
Toronto, Mississauga, Vaughan, Markham, Brampton + GTA
T
Thailer Somerville
Founder · Toronto, ON
◆ Founder

The person you'll actually talk to.

Background in software and direct-response marketing. Spent the last few years building tools that automate the boring parts of marketing — lead capture, follow-up, copy generation — and saw an obvious application: GTA contractors don't need a team of 15 specialists to outperform their competition.

They just need someone who'll show up consistently and use the right tools. Raindrop is that. One operator, AI-powered back-end, focused on a market I actually understand.

"Marketing agencies are bloated. Contractor marketing is broken. There's an obvious answer in the middle."

◆ How we work

From first call to running campaigns in 14 days.

01
30 min

Discovery call

We look at your current setup — site, ads, social — and find the quickest wins. If we're not a fit, we'll say so. No pressure, no follow-up sequences.

02
7–14 days

Setup & build

Whether it's a website, ad campaigns, or social content, the first version is live within two weeks. You review and approve before anything goes public.

03
Every week

Ongoing

Weekly progress emails, monthly insights call, on-demand questions answered in under 4hr during business hours. We adjust as we learn what's working.

◆ Why GTA specifically

We live here.
We know the seasons.

Marketing is local. The same campaign that prints money for a roofer in Phoenix flops in Mississauga because the buying patterns are different.

We bake the GTA's actual demand curve into every campaign — ramping when demand is real, pulling back when it isn't. A generic agency runs the same monthly cadence year-round.

Oct – Dec
Furnace + heat pump rush
Greener Homes Grant deadlines drive a buying wave. We pre-book the leads in Sept.
Feb – Apr
Decks book out
Smart homeowners plan in Feb; the contractors who answer first lock in the May–Aug season.
Storm seasons
Roofing surge
Leads come in waves after big storms. Quick-response wins the job, slow doesn't.
Year-round
EV charger installs
Follows Toronto Hydro rebate cycles, not the calendar. We watch the cycles.
Mar – Apr · Oct – Nov
Landscape shoulder seasons
The easiest months to book ahead with the right outreach. Most agencies miss this entirely.
◆ Trust + compliance

The boring stuff most agencies skip.

CASL-native

Every email we send for you carries sender identity, mailing address, and a working unsubscribe. We log every consent in an audit trail (6-year retention).

E&O + Cyber insured

Errors-and-omissions and cyber liability coverage. If our work causes a problem, you're protected. Most agencies under $5M revenue don't bother — we think you should expect it.

No long-term lock-in

Month-to-month plans with 30 days notice to cancel. Websites are 14-day builds — once live, you own the code, your domain, your accounts.

Sound like a fit?
30 minutes will tell us.

No pitch. We'll look at your current setup and tell you honestly if we can help.

Book a 30-min call