Internal links are links from one page on your website to another. They're easy to overlook, but they do two important jobs: they help visitors find what they need, and they show search engines which pages matter most and how your topics connect.
Why they matter for SEO
Search engines discover pages by following links. A page with no internal links pointing to it is hard to find and looks unimportant. Linking related pages together also helps search engines understand what each page is about.
A simple structure that works
Your homepage links to your main service pages. Each service page links to related services and to the articles that support it. Each article links back to the relevant service page. That creates clear paths from general to specific and back again.
Use descriptive link text
'Click here' tells nobody anything. 'Our emergency roof repair service' tells both visitors and search engines exactly what's on the other side of the link.
Link from your strongest pages
Pages that already get traffic or have links from other websites pass some of that strength through their internal links. Linking from them to pages you want to rank is one of the quickest ways to give those pages a boost.
Fix orphan pages
Look for pages that nothing links to, especially older blog posts and service pages added later. Each one should be linked from at least one relevant page.
Internal linking costs nothing but a little time, which is exactly why it's worth doing properly.
